Strategies for Solution Providers to Land and Expand Life Science Customers
- proven strategies for measurable results -
Strategies for Solution Providers to Land and Expand Life Science Customers
- proven strategies for measurable results -
Breaking in, Landing & Expanding
Startup Solution Providers Breaking into LSCs
Companies with Existing LSC Business Looking to Expand
New companies often struggle with understanding LSC purchasing behavior, building credibility, and securing that first big deal. We guide startups in developing a go-to-market plan, identifying the right early adopters, and ensuring a sustainable sales pipeline.
Companies with Existing LSC Business Looking to Expand
Companies with Existing LSC Business Looking to Expand
Some solution providers already have LSC customers but want to deepen their relationships across multiple departments or expand into new LSCs. We help these companies leverage their existing success, strengthen account-based strategies, and build connections that lead to long-term growth.
Established Companies Expanding into LSCs
Established Companies Expanding into LSCs
Companies with a successful core business (e.g., lab testing, data analytics, or data aggregation) often believe LSCs will automatically adopt their services. We help these companies properly position their offering, refine their messaging, and develop a market-entry strategy that works.
Common Solution Provider Challenges
Mispricing Products & Services
Companies often set prices too high and get rejected or fail to understand why an LSC purchased at a certain level in the past. We assess pricing strategies to ensure competitive, sustainable positioning.
Mass Outreach Without Personalization
LSC employees receive hundreds of irrelevant emails. We help companies refine their targeting to reach the right people with the right messaging.
Lack of Market Readiness Assessment
Many companies believe every LSC will buy just because one did. We evaluate whether an LSC is at the right stage (e.g., moving from Phase 2 to Phase 3 trials) before outreach.
Budget Cycle Misalignment
LSCs operate on annual budgets, making it critical to approach them at the right time. We help companies align their sales strategy with LSC buying cycles.
Inefficient Conference Planning
Companies often attend conferences without clear ROI analysis. We guide them in selecting the right conferences, determining booth vs. pass value, and optimizing pre-conference research.
Why FireTower Solutions?
25 Years of Business Development Experience
FireTower Solutions offers deep insights into what works—and what doesn’t—when selling to LSCs:
Business Development Strategy
We create and implement tailored strategies that align with LSCs’ unique buying cycles.
CRM Optimization
We configure CRM systems to balance data entry efficiency with leadership’s need for real-time insights.
Lead Generation Workflow Design
We enhance or implement lead generation tools to ensure the right prospects are being identified and nurtured.
Target Market Research
We don’t just look at size or market cap. We analyze whether an LSC is truly in the right stage to engage, ensuring efforts aren’t wasted on premature outreach.
Sales Team Training
We equip teams with the tools and knowledge to engage effectively with LSC decision-makers.
Conference Assessments
We help companies determine whether to invest in a booth or attend conferences with badges only, optimizing event ROI.
Landing Pages for LSCs
We design messaging, value propositions, and use cases to ensure solution providers present a compelling case for engagement.
Your Roadmap to Life Sciences Success
Let's build a strategy that works.
Selling to LSCs is not about mass emails and quick wins—it’s about strategic planning, thoughtful execution, and long-term relationship building. FireTower Solutions provides the expertise, insights, and hands-on support to help solution providers navigate this complex landscape and achieve sustained success.
