An Operator-Informed Advisory Perspective

FireTower Solutions is led by Tony Howell, a life sciences business development and go-to-market advisor with over two decades of experience working with solution providers selling into pharmaceutical and biopharmaceutical organizations. His work focuses on helping Solution Providers clarify positioning, identify real buyers, and engage in ways that reflect how decisions are actually made inside life sciences companies.

Rather than offering execution services or generic frameworks, FireTower Solutions provides focused, project-based advisory support grounded in firsthand experience across Solution Providers commercialization, sponsor engagement, and regulated market dynamics.

Experience Across Life Sciences Solution Provider Models

Tony’s background spans senior roles in genomics, real-world data and analytics, digital health and patient engagement platforms, clinical research transparency, and sponsored testing and eCOA solutions. Across these environments, he has worked directly with pharmaceutical sponsors, medical affairs teams, patient advocacy groups, and cross-functional stakeholders to refine value propositions, redesign go-to-market approaches, and improve the quality and relevance of business development efforts.

This breadth of experience informs a pragmatic advisory approach—helping Solution Providers understand where they fit, what differentiates them, and how to prioritize opportunities without wasting time, budget, or credibility.